How does Montana Grill show appreciation to frequent customers?

Montana Grill demonstrates appreciation to frequent customers primarily through loyalty programs or special promotions. This approach is effective because it fosters a sense of value among returning customers by providing them with tangible benefits, such as discounts, rewards, or exclusive offers. Loyalty programs encourage customers to continue patronizing the establishment, allowing them to feel recognized and rewarded for their commitment.

Other methods, such as offering discounts only on birthdays or sending weekly emails, do not create the same level of ongoing engagement or appreciation as a comprehensive loyalty program. Similarly, inviting customers to staff meetings may not be a practical or effective way to show appreciation, as it does not directly enhance their experience or provide them with immediate benefits.